The Decoy Effect, or How to Win an Election:
Front-runners are usually focused on racing each other. They often do not realize that when people cannot decide between two leading candidates -- and it doesn't matter whether we are talking about politicians or consumer appliances -- our decision can be subtly swayed by whoever is in third place.
(Via Raymond Chen and The Old New Thing.)
I'm going to see if I can make use of this when advocating technical positions, weekend activities, Mario Kart race setups, dinner choices, television and movie lineup selections, and more. Look out, world.
That's how I ended up with you! Just kidding :-)
Wait, I am curious... who was the third candidate? And for that matter, who was the other candidate (assuming #2) to Lee? :)